HELVETIKA BOLD: RACISM DECODER RING
The Opportunity Agenda wanted to promote their superhero character - Helvetika Bold - that would reach beyond their typical audience. This was a fun opportunity to bring the friendly neighborhood social justice superhero to life.
Racism Decoder Ring was promoted by Upworthy and reached 750,000 views within a week, and even got props from Elizabeth Banks and her comedy website Whohaha.CREDITS:
Client: The Opportunity Agenda
Production Company: Time of Day Media
Post Production Company: Motion Sickness
Producer: Jennifer Chiu
Editor/VFX Compositor: Jennifer Chiu
